Assertiveness Statistics & Facts: NEW Research for 2022

by Max
13th April 2022    4 Minutes
Say It Louder Quote

To inform how we teach our assertiveness training courses we carried out some research into how assertive and confident people are feeling now that the pandemic is receding, we carried out some new, original research.

We polled 500 employees across a wide variety of industries and age groups to find out:

    1. How assertive do people think they are?
    2. How did they learn to assertive?
    3. Have they ever missed out through not being assertive?
    4. Do they find it easier or harder to be assertive over Zoom & Teams?

For more details on our sample size and methodology, see the bottom of this article.

This is part of a series of polls we have carried out. The other ones include:

  1. Employee Happiness Statistics
  2. Management Statistics: What Employees Want
  3. Time Management Statistics & Facts

 

Key Takeaways – Assertiveness Statistics

 

– 88% of people think that they are assertive at work.

– Over half (55%) of people say they’ve missed work opportunities by not being assertive enough.

– 4 in 5 (79%) young people (under 35s) say they’ve missed out on work opportunities by not being assertive enough.  

– 57% of people say they’ve naturally become more assertive with age

– 43% of people have had to learn to be more assertive.

– 48% of people find it more difficult to be assertive over Zoom and Teams

– 52% of people find it easier to be assertive over Zoom and Teams.

 

Let’s take a look at what we found in more detail!

 

Q1: Do You Think You Are Assertive At Work?

When reviewing the answers to our first question we were able to cut the data in a number of ways to drill down and discover more.

We defined assertiveness as people feeling able to speak up for their point of view and opinion at work even when they knew that it would be unpopular.

What proportion of people are assertive at work?

Our research showed that 88% of people think that they are assertive at work.

 

What proportion of women are assertive at work?

Our research showed that 80% of women believe that they are assertive at work.

 

What proportion of men are assertive at work?

Our research showed that 97% of men believe that they are assertive at work.

Are You Assertive At Work graph

 

 

Q2: How Have You Learned To Be Assertive?

Amongst the people who thought that they were assertive, we were keen to learn whether they had always been assertive or had developed assertiveness over time.

 

What proportion of people are naturally assertive?

19% (almost 1 in 5) of people said that they had always been assertive and so haven’t needed to learn to be more assertive.  Interestingly, this did not vary at all between men and women.

 

How did you learn to be more assertive?

Amongst people who had to learn to be more assertive, 57% said that they have naturally become more assertive with age. 18% said they had developed it through mentoring, another 18% said that they developed it through practice without external help and finally just 4% have been on a training course.

 

Graph for How Have You Learned To Be Assertive

 

Q3: Do You Think You Have Missed Work Opportunities Through Not Being Assertive Enough?

With this question, we were keen to learn if people felt that they had missed out (for example a promotion, interesting project or payrise) or by not being assertive enough and then if so try to understand which groups felt they had been most affected.

 

Have you ever missed out at work through not being assertive enough?

55% of people said that they thought they had missed work opportunities through a lack of assertiveness. 41% of people said that they didn’t feel they have missed out and 4% of people were unsure whether they had missed out.

 

What proportion of young people (under 35) believe that they have missed out at work through a lack of assertiveness?

A whopping 79% of those under 35 believe that they have missed out at work. This makes sense as young people are often less confident at work as they are more junior in hierarchies and learning to navigate the corporate world.

 

What proportion of older people (over 45) believe that they have missed out at work through a lack of assertiveness?

51% of older people believe that they’ve missed out at work through a lack of assertiveness.

 

Graph for Assertiveness and Missing Out Oppurtunities

 

Q4: Do You Find It More Or Less Difficult To Be Assertive On A Video Call?

Given that pandemic induced remote working appears to be here to stay, we wanted to understand if people found it easier or more difficult to be assertive on a video call.

 

Do you find it easier or harder to be more assertive during a video call?

54% of people find it easier to be assertive on a video call while 46% of people find it more difficult. This split was pretty much the same for men and women with 55% of men and 52% of women finding it easier to be assertive on a video call.  Similarly, splitting answers between younger and older workers showed that 52% of younger workers and 59% of older workers found that Zoom made it easier to be assertive.

 

Graph for Difficulty being Assertive on Video

 

Assertiveness Research Details

The research for these statistics was carried out using Pollfish. 500 people were surveyed.

It polled a representative sample of working people. It was evenly split between males (45%) and females (55%).

The research was evenly split between age groups, the percentages of each can be found below.

  1. 18-24 – 2%
  2. 25-34 – 27%
  3. 35-44 – 37%
  4. 45-54 – 17%
  5. 54-65 – 17%

 

Photo by Alena Jarrett