Learn to say ‘No’ and set boundaries with others.
Delivery: Live online & in-person workshops
Price: £395 + VAT
Length: 1 Day

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Course overview

Learn how to ‘stick up for yourself’ and become a confident communicator on this one-day assertiveness training course.

By the end of this course you will be able to:

  • Deliver clear and concise messages that get things done
  • Set boundaries for others
  • Deal with difficult people
  • Say “No” without saying “No”
  • How to recognise and deal with workplace bullying
  • Develop the tools you need to grow into a leadership role
  • Deal with real-life situations with confidence and assertiveness

Watch one of our trainers quickly talk you through the course below.




Jo has been a professional development coach and trainer for over 20 years and is a member of the Chartered Institute of Professional Development (CIPD).

She started her career as an engineer before moving to a global pharmaceutical company, where she spent 18 years. While she was there she progressed through a variety of leadership and technical roles across HR, customer service and training.

Your Trainer

Jo has been a professional development coach and trainer for over 20 years and is a member of the Chartered Institute of Professional Development (CIPD).

She started her career as an engineer before moving to a global pharmaceutical company, where she spent 18 years. While she was there she progressed through a variety of leadership and technical roles across HR, customer service and training.

Assertiveness Course Details

In the first session, we look at where everyone is now and establish a baseline level of assertiveness.

We will

  • Analyse your current strengths and weaknesses
  • Identifying critical situations
  • Establishing the desired outcome

A common fear of people on this course is that they will be viewed as aggressive if they become more assertive.

We look at different types of behaviour and how they are viewed to help you understand the impact of different behaviours on others.

• What they are and how to recognise each one
• When to use them: The advantages and disadvantages of each
• Recognise the links and the differences between aggression, assertiveness and passivity

Our behaviour and ways of communications are based on our beliefs. In this section we use Eric Berne’s transaction analysis to dig into your underlying beliefs.

  • What are your beliefs and where did they come from?
  • How can beliefs and values affect behaviour?
  • How can you modify them?

This section is focused on communicating confidently. We look at all forms of communication, and what yours are saying about you.

We then look at how to make you a more confident communicator.

  • Body language: What is yours saying? How to read it in others?
  • Building language skills
  • Communicating professionally
  • Listening 2:1

The final section of this course looks at how to be assertive in lots of different situations as assertiveness is situational.

It spends most time on situations where being assertive is most difficult. For example, when dealing with a very difficult person or someone senior to you.

• Take the situation into account ( Leader versus sub-ordinate etc)
• Review your inner dialogue
• Saying ‘No’
• Standing your ground in difficult situations
• Giving & receiving praise and criticism
• Benefiting from win-win assertiveness using the Thomas-Kilmann matrix (TKI)

This section of the course is where you create your own individual action plan.

In it, you will lay out in detail what you will do differently from tomorrow. It will be individual to you as it will take into account your individual situation.

Having discussed it with your trainer you will commit to your action plan and to reporting back on your progress in the future.

We provide everything you’ll need for a really fun, productive day of training.

Our courses run from 9.30 am to roughly 4.30 pm.

We ask that you arrive at 9.15 am so that we can get you settled in with a cup of tea/coffee ready for a 9.30 am start.

We include everything you need for a really enjoyable, productive day:

  • Some of the friendliest instructors on the planet
  • Plenty of refreshments and biscuits throughout the day
  • Comfortable, fully air-conditions training rooms in London and Guildford
  • A full-colour manual so you can brush up on your assertiveness skills training later

London Training Centre
Fleet House, 8 - 12 New Bridge St
London, EC4N 7BE
Tel: 0203 143 8100


Guildford Training Centre
Surrey Technology Centre, 40 Occam Road
Guildford, GU2 7YG
Tel: 01483 380 390


This course is for anyone wishing to increase their assertiveness skills, there are no pre-requisites.

Assertive behaviour is useful in all parts of life, not just at work, and many people find it helpful in general day-to-day life as well.

If any of the below apply to you it is likely that you would find this training course very helpful:

  • You would like to improve your communication style so that when you present your opinion you feel that others truly hear what you are saying and respect it.
  • You find delegating difficult and think you would benefit from improving your self-esteem.
  • You have recently received a promotion and are suffering from ‘imposter syndrome’

In order to make the most of the workshop, it is very useful if prior to the course you can keep a diary for a few days detailing areas where you think that you would have benefited from being more assertive and any techniques that you did try.

To see our other professional development courses see: Professional Development Courses.

We regularly provide private assertiveness skills training courses.

Private training provides extra privacy whether the training is for an individual or a team.

It means that you can speak to our trainers completely confidentially, and work on the root cause of your issues.

People in leadership positions often find this very useful. The privacy of a closed session often helps them to open up and really dig into their individual issues around assertiveness and confidence. Once these are out in the open it is possible to deal with them and very quickly effect long-lasting change at a fundamental level.

By having a private workshop it also allows us to:

  • Run the training at your site if that is more convenient for you.
  • Customise the assertiveness course to your exact needs and skills.
  • Run the training on a day that is most convenient for you.


Assertiveness FAQs

The assertiveness skills that we teach are tried and tested methods to improve your communication.

The exact application of those skills will vary from case to case but the fundamentals of assertive behaviour do not change. We’re all still humans after all.

For example, our assertiveness training course covers a number of different ways that you can say ‘No’. Depending on the conversation and your relationship with the other person only certain of them will be appropriate. We will show you how to use them and discuss when each would be most appropriate with you during the day so that you’ll be in a position to use them when the time comes.

We also have a ‘Personal Action Plan’ session at the end of your training day. This gives you a specific opportunity to think about and discuss with the trainer exactly what you’ll change on your return to so that you can put into action what you’ve learned about assertive behaviour.

We will send you a booking confirmation as soon as we process your email.

This will include full of your assertiveness training course booking and also a full tax invoice.

It should hopefully give you all the information that you need but if you have any questions please don’t hesitate to get in touch, we’re here to help.

This will include directions so that you know where your assertiveness training in London or Guildford will be held.

We accept credit and debit cards and also direct bank transfers.

No there is no dress code for our courses whether they are face-to-face or delivered live online.

Please come wearing whatever you are most comfortable in.

If you have any special needs or requirements please let us know when you book your course so that we can confirm that we’ll be able to accommodate your needs before you book the course.

Our assertiveness courses in London are delivered in a wheelchair friendly building.

Please also let the trainer know at the start of your training day.

You can change your course dates up to 14 days before the course start date subject to an administrator fee of £95 + VAT. Changes cannot be made to the booking within 14 days of the course start date.


Please see our full terms and conditions for more details.

No. We provide everything that you need for your assertiveness class.

The only additional costs for you will be travel to and from the training venue and accommodation overnight if that is required.


We don’t offer any public courses just for women. Our techniques apply whatever sex you are and whether you are in a leadership position or not.

However, a private, personal, assertiveness course could be arranged for just your group.

We frequently run private courses for customers. If you would like us to set up a course specifically for an all-women group we’d be very happy to do so and have done this before.

Being assertive is good!

People often confuse assertiveness with aggression and this is why many people think that being assertive is bad.

It absolutely is not!

Aggression is bad. It doesn’t take others into consideration.

Being assertive is good and it’s the opposite.  It does take others into consideration.

At its heart, being assertive means having the confidence and communication skills to express your point of view clearly and calmly, while also critically encouraging others to express their point of view, even if they don’t agree with you.

A typical work situation would be where you are in a meeting and most or all of the other people in the room agree on something but you don’t.

If you’re assertive you would still express your opinion clearly so that people understand that you don’t agree and why you don’t agree.

In doing this you would be aiming to help the group reach the best decision rather than just ‘railroad’ your opinion through.

People who need to improve their self-esteem and confidence often struggle with assertiveness.

They feel that by disagreeing they will stand out and potentially turn against them. They don’t understand that by having the confidence to express an unpopular opinion calmly people will actually value their input more.

This is why many business courses focused on assertiveness are also confidence skills training courses.

While we have suggestions for how you structure this, you can structure this however suits you best.

Only you can say what will work for you.

In the final section of this assertiveness course, you will build your own assertiveness action plan in conjunction with our trainer.

This is a very clear tactical document for you to refer to in the future to make sure that the changes that you make endure over time.

For example, it may describe how you will deal with certain difficult people and certain learning resources that you think will be useful references.

Assertiveness and self-confidence are very closely managed.

Very simply put assertiveness is the ability to speak up for yourself.

It is very difficult to speak up for yourself if you have low self-confidence.

You will find it far easier to be assertive if you can develop your emotional resilience and self-confidence.

This can be a particular problem for people in management positions.

To manage people effectively you need to have the confidence to make clear, concise requests of the people on your team.

Building your assertiveness is a key part of your career progression as you come to manage more and more people.

Yes we do.

We offer online training over Zoom or Microsoft Teams.

Our virtual training is designed to mirror the experience of a physical classroom as closely as possible.

We encourage lots of interaction with the trainer. You can ask questions throughout our online courses.

In order to participate in one of our online courses you will need a computer with a camera and a good, stable internet.